![One of the Greatest Marketing Plays of All Time Was a Pair of Untied Pumas | by Danny Codella | Medium One of the Greatest Marketing Plays of All Time Was a Pair of Untied Pumas | by Danny Codella | Medium](https://miro.medium.com/v2/resize:fit:698/1*oIJOpPo_pVPr4rJs4vJW4Q.jpeg)
One of the Greatest Marketing Plays of All Time Was a Pair of Untied Pumas | by Danny Codella | Medium
![Puma King Ultimate 'Icon' 2023 Boots Released - Honoring Eusébio, Pelé, Cruyff, Matthäus, and Maradona - Footy Headlines Puma King Ultimate 'Icon' 2023 Boots Released - Honoring Eusébio, Pelé, Cruyff, Matthäus, and Maradona - Footy Headlines](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh50JeltS0R-RnJwq6cPvgJT5CU2NZwuQ-Ma5hXorRfVdvY06sRWs_lM4lBtXuNDdiCXxfb-_zcpYkn4JZqGOPeoo2taNrPSDlN7RR3L_LV6rGboG63s5i9TymOudQWWWkMVVbnT6I3Jb7bt0_xiV1axy2ylrkJENsJMeh8LbE95S0auUnPVKNlq_a1/s1600/puma%20king%20icon%202023%20boots%20%285%29.jpg)
Puma King Ultimate 'Icon' 2023 Boots Released - Honoring Eusébio, Pelé, Cruyff, Matthäus, and Maradona - Footy Headlines
![Herzogenaurach, Germany. 20th Sep, 2023. The original "King Pele" soccer shoes from 1970 and the ball of the former Brazilian soccer player stand in a display case at the sporting goods manufacturer Herzogenaurach, Germany. 20th Sep, 2023. The original "King Pele" soccer shoes from 1970 and the ball of the former Brazilian soccer player stand in a display case at the sporting goods manufacturer](https://c8.alamy.com/comp/2RXRNM1/herzogenaurach-germany-20th-sep-2023-the-original-king-pele-soccer-shoes-from-1970-and-the-ball-of-the-former-brazilian-soccer-player-stand-in-a-display-case-at-the-sporting-goods-manufacturer-puma-to-dpa-birthday-for-the-big-cat-puma-turns-75-credit-daniel-karmanndpaalamy-live-news-2RXRNM1.jpg)
Herzogenaurach, Germany. 20th Sep, 2023. The original "King Pele" soccer shoes from 1970 and the ball of the former Brazilian soccer player stand in a display case at the sporting goods manufacturer
![London, UK. 6 April 2022. "Puma King Pelé" pair of boots", 1972 - Pelé wore a customised pair in the 1970 World Cup. Preview of 'Football: Designing the Beautiful Game', a new London, UK. 6 April 2022. "Puma King Pelé" pair of boots", 1972 - Pelé wore a customised pair in the 1970 World Cup. Preview of 'Football: Designing the Beautiful Game', a new](https://c8.alamy.com/comp/2J37D02/london-uk-6-april-2022-puma-king-pel-pair-of-boots-1972-pel-wore-a-customised-pair-in-the-1970-world-cup-preview-of-football-designing-the-beautiful-game-a-new-exhibition-at-the-design-museum-which-celebrates-how-design-has-influenced-the-worlds-most-popular-sport-the-exhibition-produced-in-partnership-with-the-national-football-museum-runs-8-april-to-29-august-2022-credit-stephen-chung-alamy-live-news-2J37D02.jpg)
London, UK. 6 April 2022. "Puma King Pelé" pair of boots", 1972 - Pelé wore a customised pair in the 1970 World Cup. Preview of 'Football: Designing the Beautiful Game', a new
![London, UK. 6 April 2022. "Puma King Pelé" pair of boots", 1972 - Pelé wore a customised pair in the 1970 World Cup. Preview of 'Football: Designing the Beautiful Game', a new London, UK. 6 April 2022. "Puma King Pelé" pair of boots", 1972 - Pelé wore a customised pair in the 1970 World Cup. Preview of 'Football: Designing the Beautiful Game', a new](https://c8.alamy.com/comp/2J36RFA/london-uk-6-april-2022-puma-king-pel-pair-of-boots-1972-pel-wore-a-customised-pair-in-the-1970-world-cup-preview-of-football-designing-the-beautiful-game-a-new-exhibition-at-the-design-museum-which-celebrates-how-design-has-influenced-the-worlds-most-popular-sport-the-exhibition-produced-in-partnership-with-the-national-football-museum-runs-8-april-to-29-august-2022-credit-stephen-chung-alamy-live-news-2J36RFA.jpg)